Tarte Tarteist Lash Paint Mascara Review

Tarte says "Paint on dramatic lashes powered by good-for-you ingredients with this vegan natural artistry™ mascara. Infused with triple-black painted mineral pigments that strengthen and condition lashes while delivering bold black definition, you’ll get flirty length and volume without any icky, bad ingredients. The patented mascara wand features molded, multi-length bristles that grab-and-lock onto even the tiniest lashes, saturating them in 360° root-to-tip pigment. In a simple stroke, you can sculpt, separate and curl your lashes without any messy flaking or clumping." Tarte sells their Tarteist Lash Paint in two sizes - 7ml ($23US/$32AUD), and a travel size 3ml ($12US/$17AUD). I received the smaller of the two in an Ipsy Bag. Tarte is cruelty free, and as mentioned in the product description, this mascara is vegan friendly. The Tarteist Lash Paint was made in Italy.

The Tarteist Lash Paint Mascara comes in a sleek and attractive black cylindrical tube with metallic golden lettering. The black and gold smattered cap is what makes this mascara's packaging interesting though. While every other mascara I've tried has had a screw on cap, this mascara's wand has a unique cap that twists and snaps in and out of the tube. At first I worried that this would leave the mascara at risk of unnecessary air exposure, causing it to dry out or go off sooner than it should, but this packaging style actually seems pretty airtight. Unfortunately, packaging doesn't seem to be recyclable.

Tarteist's brush isn't quite as unique as the product's exterior packaging. This mascara has an average sized plastic brush with evenly spaced spiky bristles that comb through the lashes, separating individual eyelashes and depositing product evenly. The brush's rounded tip makes application to the inner and outer corners pretty effortless - actually, I've found this brush to be really user friendly.
I love Tarte mascaras - Gifted and Lights, Camera, Lashes are among my high end favorites, but when I saw the mention of "natural, good-for-you ingredients", I figured I was in for some issues. I've tried a handful of ~natural~ mascaras, and none of them have worked for me - they've all flaked and/or smudged horrifically, and while Tarte's Tarteist Lash Paint is better than the rest, it still causes the same issues for me. A fresh application of Tarteist gives me stunningly dark, long, lifted lashes with just enough volume at the roots. If this mascara stayed this way all day, it'd be my new favorite, but unfortunately my lashes slowly start to droop after an hour or so, with flaking setting in after about five hours - this mascara is usually completely gone from my lashes after seven hours. On the rare occasion that I take this mascara off before it's completely flaked off, removal is easy with micellar water or cleansing oil.
The Tarteist Lash Paint was a disappointment for me, especially compared to other mascaras in Tarte's line. This mascara is beautiful when it's first applied, it has all the makings of my ideal mascara, but that doesn't count for much when I don't even get half a day of wear from it. I'll hang on to my mini tube of Tarteist Lash Paint, it's a good enough mascara for when I'm popping into the shop or running similarly brief errands, but I wouldn't recommend or repurchase it.

Water/Aqua/Eau, paraffin, glyceryl stearate, synthetic beeswax, acacia senegal gum, stearic acid, butylene glycol, oryza sativa (rice) bran wax/oryza sativa (rice) bran cera, palmitic acid, polybutene, ozokerite, VP/eicosene copolymer, hydrogenated vegetable oil, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, phenoxyethanol, stearyl stearate, aminomethyl propanol, hydroxyethylcellulose, tropolone, sodium nitrate, iron oxides (CI 77499).

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  1. It's such a shame it doesn't last! The brush reminds me of the they're real one x

    Velvet Blush

    1. It is similar, but I think smaller and less spiky.