Pür Cosmetics HydraFluid Water Serum Foundation Review+Swatches

Pür Cosmetics' brand new HydraFluid Water Serum Foundation is such an interesting product! This foundation is infused with an "encapsulated water complex that delivers Swiss Alps-sourced water to hydrate the skin for lasting radiance while providing silky, medium coverage. HydraFluid water serum foundation is incomparably lightweight yet offers the perfect amount of coverage and satisfies the desire for dewy, breathable, luminous looking skin. This is the chosen foundation to create “bare-looking” but perfect complexion whatever your skin tone or type." The HydraFluid Water Serum Foundation is available in five shades; Pür was kind enough to send me the entire range to swatch for you. This foundation contains 30ml/1 fl oz of product and retails for $39 at Ulta, Kohls, and of course, Pür's own website. Pür Cosmetics is a cruelty free company. This foundation was made in the USA.

The HydraFluid Water Serum Foundation has very nice packaging! This lightweight liquid foundation comes in a long, narrow, opaque grey squeeze tube with a silver cap. What lies under the cap is what's really interesting about this foundation's packaging! The HydraFluid tube features a clear tube with a ball shaped well at the end. This interesting applicator dispenses a single drop of product at a time, preventing waste and mess. Props to Pür for making such an innovative and functional dispenser! The exterior of the tube is a bit less exciting, bearing just the Pür logo and product name with a  droplet shaped window that gives you a peek at the shade. The back of the tube offers a brief product description and application tips. The shade name isn't indicated anywhere on the tube, which is quite annoying and inconvenient - especially when you're trying to decide which one is "Dark" and which one is "Deep". Packaging doesn't seem to be recyclable.
The HydraFluid Water Serum Foundation has a unique consistency and excellent formulation! This foundation has a thin, fluid consistency, like that of a water rich serum - it truly feels like a skincare product, and in a way, it kind of is. While I don't think you should ever rely on a base products for their supposed skincare benefits, its always impressive to see ingredients like ceramides, retinol, lactic acid, hyaluronic acid and multiple vitamins included in a relatively high concentration. Again, kudos to Pür Cosmetics for putting so much thought into this foundation's formula. It is important to note though, that HydraFluid does not contain any SPF, which has its merits (no flash back) and disadvantages (no sun protection). 

This lightweight serum foundation can be a little fussy when it comes to application. Pür recommends using their Liquid Chisel Brush, which I don't have (and frankly I think it was a bit silly that they didn't include it in the PR package), so I can't say if it really is the ideal brush for the HydraFluid foundation. Actually, I don't think there is an ideal brush for this foundation - after trying multiple application methods, I think HydraFluid is best applied with fingers. A sponge simply soaks up too much of this fluid foundation, and every brush I've tried it with has produced a streaky and uneven finish. Fingers, on the other hand help to really work this serum-like foundation into the skin, making it undetectable.

My only real complaint about the HydraFluid Water Serum Foundation's formula is that it pairs poorly with most products. This serum foundation is best applied to bare, freshly cared for skin - I've worn it with multiple primers of varying textures, and each one caused this watery foundation to apply patchily and just sit on the skin in a strange way. Similarly, this foundation seems to hold most powders poorly, caking up slightly. I can get away with a light dusting of Besame Brightening Powder under the eyes, but every other powder, pressed or loose, has caked and looked heavy when applied over Pür's HydraFluid. I do have better luck with most liquid concealers, Maybelline's Better Skin and Rimmel's Wake Me Up both work well with this foundation, but thicker, creamier products like Pixi's Correction Concentrate also seem to disturb HydraFluid.
Pür Cosmetics Hydra Fluid Water Serum Foundation
Pür Cosmetics HydraFluid Foundation looks and feels exquisite on the skin. This serum foundation is absolutely weightless and exceptionally hydrating, it makes my complexion feel so soft and plump immediately after application. I can't stress how comfortable this foundation is! HydraFluid looks as good as it feels, it provides a beautiful, healthy, radiantly glowy finish. This foundation really becomes one with the skin, never emphasizing any texture issues on the skin. Dry patches, acne, pores, or fine lines, Pür's newest foundation glides over them without clinging or settling, though it doesn't do much to mask them either. The HydraFluid Water Serum Foundation has sheer to light coverage that doesn't really build up. While you can certainly add an additional layer of this foundation without it looking heavy or obvious, I don't feel like it creates additional coverage. HydraFluid can balance your complexion, but acne or stronger pigmentation issues will still be wholly apparent. If your skin is less than perfect, like mine, you'll definitely need to pull in a concealer or corrector (or both!).

Unfortunately, I don't get particularly great wear from the HydraFluid Water Serum Foundation, but it could still carry me through most of a day. On my combination skin, this foundation begins to wear off after about six hours - it doesn't break up in any visible way, but I definitely notice the coverage diminishing. I'm not sure if that's caused my skin type, or if its because this serum foundation stays a bit moist to the touch and can transfer off. Dry skin will likely have better luck with getting this hydrating foundation to last a full day.
ür Cosmetics Hydra Fluid Water Serum Foundation
I'm incredibly disappointed by Pür Cosmetic HydraFluid Water Serum's shade range - only five shades are available, and they're not very inclusive. The lightest shade is about two shades too dark for me, and it oxidizes slightly, becoming too warm for me as well. I'd like to see at least one shade added on each end of the spectrum, and maybe a few in the middle as well - there's a pretty big gap between some of the shades.

Light is on the darker end of the light spectrum, with a neutral to warm undertone.

Medium is a slightly warm toned light-medium shade.

Tan is a neutral medium shade.

Dark is a warm toned medium deep shade.

Deep is a slightly cool toned toned deep shade.

As a whole, the shades are fairly neutral, with the exception of Dark, which has a lot of yellow in it. While I feel like Light and Medium progress pretty naturally, I think there's a big jump between Medium and Tan, and an even bigger one between Dark and Deep. A lot of people will fall somewhere in between these shades. Just as many are likely darker or lighter than this limited shade range can cover - myself included! Hopefully Pür considers expanding the color selection.
Though it isn't quite for me, I like a lot of things about Pür Cosmetics' HydraFluid Water Serum Foundation! The formula is brilliant and very well thought out - I am seriously impressed! I really enjoy this foundation's unique, serum-like consistency, its easy to work into the skin with fingers, and its extremely comfortable and lightweight. This hydrating foundation would be excellent for dry and normal skin types; oilier complexions may not appreciate this sheer, glowy, hydrating foundation quite as much. My greatest criticism of the HydraFluid Water Serum Foundation is the limited color range! Please Pür, expand the shade selection! If you have dry to combo skin that doesn't need a lot of coverage, and you can find a color match, the HydraFluid Water Serum Foundation is worth trying! 

Aqua, Dimethicone, Phenyl Trimethicone, Glycerin, Caprylic/capric Triglyceride, Ethylhexyl Palmitate, Isododecane, Polyglyceryl-6 Polyricinoleate, Pentylene Glycol, Octyldodecyl Neopentanoate, Polysilicone-11, Stearic Acid, Lecithin, Ceramide Ap, Retinol, Lactic Acid, Butyrospermum Parkii (shea) Butter, Sodium Starch Octenylsuccinate, Enteromorpha Compressa Extract, Helianthus Annuus (sunflower) Seed Oil, Sea Salt Extract, Tocopherol, Tocopheryl Acetate (vitamin E), Tetrahexyldecyl Ascorbate, Butylene Glycol, Silica, Palmitic Acid, Simethicone, Polyglyceryl-2 Isostearate, Decyl Glucoside, Squalane, Polymethylsilsesquioxane, Tromethamine, Phospholipids, Propanediol, Panthenol, Stearoyl Inulin, Sodium Benzoate, Hydroxystearic Acid, Mica, Methyl Methacrylate Crosspolymer, Xanthan Gum, Phytantriol, Aluminum Dimyristate, Disodium Stearoyl Glutamate, Sodium Anisate, Sodium Levulinate, Ethylhexylglycerin, Sodium Hyaluronate Crosspolymer, Saccharomyces/magnesium Ferment, Saccharomyces/copper Ferment, Saccharomyces/silicon Ferment, Saccharomyces/zinc Ferment, Saccharomyces/iron Ferment, Disteardimonium Hectorite, Alcohol Denat., Triethoxycaprylylsilane, Synthetic Fluorphlogopite, Tin Oxide, Potassium Sorbate, Disodium Edta, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol May Contain (+/-): Titanium Dioxide (ci 77891), Iron Oxides (ci 77491, Ci 77492, Ci 77499)

This product was sent to me for review. My opinions are my own and have not been influenced by Pür Cosmetics or any other third party.  This post contains affliated links/referral codes.


  1. I wish they had a fair shade for us pale girls! I'd wear this everyday if that were the case

    1. I feel it. I'd love to see a very pale shade, I'd def reach for it on low makeup days.

  2. Damnit, Mary... I love you and your honesty.