Rimmel WonderFull Mascara with Argan Oil Review

 Rimmel says their Wonder'Full Mascara with Argan Oil has a "unique formula with argan oil" that "instantly adheres to lashes and dries quickly so lashes don't stick together. Lashes feel conditioned, soft, and flexible for volume that won't weigh you down. Ultra flexible brush and bristles hug and coat each individual lashes, perfectly separating them from root to tip. Experience beauti'full volume and lash definition in one smooth, easy stroke - not a clump in sight." This brand new mascara is just hitting the shelves in the States, but its been out in Australia for a couple months. I snagged my tube of Wonder'Full at Priceline for about $17AUD. I expet this mascara to cost about $7 in USD. Currently, Wonder'Full is only available in a washable formula, though I believe a waterproof version is in the works. Rimmel is not cruelty free. This mascara was made in the United Kingdom.

 Rimmel's Wonder'Full Mascara has nice packaging. The copper colored tube has an interesting, twisting design. The product name is printed on the front of the tube in black lettering. The Rimmel logo and their signature crown are saved into the cap. I'm not a fan of Wonder'Full's brush. This brush is about an inch long with long, evenly spaced rubber bristles that are great for separating the lashes. It could be a great brush, if it wasn't for the useless nub at the tip of the brush that does nothing but hold too much product. Packaging and brush are both recyclable.
Wonder'Full is an interesting mascara. The formula is very wet, yet super light weight. I struggle to build this mascara up, coat after coat the results stay the same. The wet formula takes ages to dry, but once it does, it feels quite flexible and soft to the touch. While that makes Wonder'Full comfortable to wear, it makes it hard for this mascara to hold a curl. Rimmel's Wonder'Full Mascara with Argan Oil gives a very natural lash look, adding subtle length with clump-free separation. This mascara is super dark as well. I get very poor wear from Wonder'Full, which is typical of Rimmel mascaras, in my experience. This mascara begins to flake off after just two ro three hours. Whatever remains of Wonder'Full removes easily with just water. If you're wondering if this mascara's argan oil infusion is beneficial to the lashes in any way, I'm pretty sure it isn't. I've used this mascara regularly for about a month and haven't noticed a change in my lashes. If you're looking for lash growth and nourishment, try Rimmel's Lash Accelerator Serum instead. 
Wonder'Full is definitely a misnomer. This argan oil mascara is pretty disappointing. The formula is super wet, so it definitely has the potential to be messy. Wonder'Full's results are very natural, providing length and definition. Its pretty, but that's not really my personal lash style. As per usual with Rimmel mascaras, I get awful wear from Wonder'Full. I don't recommend Rimmel's Wonder'Full Mascara with Argan Oil, its super underwhelming. 

Aqua/water/eau, Paraffin, Glyceryl Stearate, Copernicia Cerifera Cera/copernicia Cerifera (carnauba) Wax/cire De Carnauba, Pvp, Cera Alba/beeswax/cire D'abeille, Propylene Glycol, Tribehenin, Polysorbate 20, Stearic Acid, Ammonium Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Sodium Hydroxide, Talc, Acrylates/carbamate Copolymer, Ascorbyl Glucoside, Gossypium Herbaceum (cotton) Powder, Serica Powder/silk Powder/poudre De Soie, Retinyl Palmitate, Hydrogenated Vegetable Oil, Glycerin, Collagen,hydrogenated Olive Oil, Olea Europaea (olive) Fruit Oil, Hydrolyzed Keratin, Prunus Armeniaca (apricot) Kernel Oil, Sodium Sulfate, Ceramide 2, Olea Europaea (olive) Oil Unsaponifiables, Potassium Sorbate, Phenoxyethanol, Bambusa Arundinacea Leaf Extract, Sodium Benzoate, Tocopherol.
[may Contain/peut Contenir/+/-: Iron Oxides (ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (ci 77891), Ferric Ferrocyanide (ci 77510), Carmine (ci 75470), Chromium Hydroxide Green (ci 77289), Chromium Oxide Greens (ci 77288), Ultramarines (ci 77007), Mica].)


  1. Thanks for the heads up...I was excited for this but it sounds horrible!

  2. This mascara doesn't sound that great :( $17 in Australia though?! I'm sorry, but that's horrendous it's that expensive there!

    1. Unfortunately that's just how it is. What a bleak makeup future I have lol.

  3. If it makes it any better she'll be on at least $17/hour when she gets a job :)