L'Oreal Visible Lift Blur Foundation Review+Swatches (Light Ivory 201)

 L'Oreal calls their newest foundation, Visible Lift Blur, "makeup that blurs the look of lines, wrinkles, and uneven texture while delivering the anti-aging benefits of Visible Lift. For a fresh, smooth, youthful finish you'll love. And not a flaw in sight." This liquid foundation offers SPF 18 sun protection. The Visible Lift Blur Foundation has a range of fourteen shades to choose from, my review is for Light Ivory, the palest option. This foundation contains more product than your standard bottle of liquid makeup - 40ml (1.3 fl oz) and sells for about $15 - pretty pricey! L'Oreal is not cruelty free. This foundation was made in America.

 I like this foundation's packaging. The Visible Lift Blur Foundation comes in a clear squeeze tube, the L'Oreal logo and product name are printed on the front of the tube. The peel up label on the back of the tube offers a product description, shade name, and a drug facts sheet for the sunscreen components. The squeeze tube is quite soft, so its easy to dispense exactly the amount of product you want. Unfortunately packaging isn't recyclable.
 L'Oreal's Visible Lift Blur Foundation has a beautiful, but different texture. Not a liquid, nor a cream, not even a mousse - its like a hybrid of all three. The unique consistency caught me off guard, and it took me a while to find a good application method. That's why it took me so long to review this foundation!  I've finally settled on applying and blending Visible Lift Blur with my fingers, then going back over it with a wet Beauty Blender to absorb any excess product and make sure application is seamless. Initially, the Visible Lift Blur Foundation feels heavy and kinda unpleasant, but it lightens up as its worked into the skin, and it ends up feeling soft and moisturizing both on the face, and to the touch. This foundation offers medium coverage with a natural finish that looks and feels like skin.

So does L'Oreal's 'Opti-Blur Technology' truly blur imperfections? In some instances yes, in others, no. This foundation never settles into fine lines, it suspends it's self over them beautifully, diminishing their appearance but not entirely masking them. Small pores and other little discrepancies in the skin also look smoothed over. Larger pores, on the other hand, are the problem - the Visible Lift Blur Foundation sits over them in the strangest way, making them look like tiny bumps, so a pore minimizing primer is a must. This foundation can smooth over mild to moderate dry patches, but it will accentuate dry, flaky patches. By the way, this foundation contains a small amount of hyaluronic acid, which can moisturize and plump the skin.

 I get pretty good wear from this foundation, about seven hours on an average day, before it starts to break down. Set with a powder (Rimmel's Match Perfection Loose Powder works best in my experience), Visible Lift Blur can last an extra hour or so. This foundation wears poorly in very hot weather, God forbid you wear Visible Lift Blur in on a 90F day, it'll sweat right off. The 7.5% Octinoxate sunscreen does not seem to cause flashback in photos.
 I've had good luck finding a match with L'Oreal's Light Ivory (310), but this is Light Ivory (201), which is slightly different color. Light Ivory is a pale, strongly yellow toned foundation. This shade is slightly too dark and a bit too warm for my face. I can make Light Ivory work if I blend down my neck as it matches my body very well. The yellow tone also helps cancel out the redness around my nose. As I mentioned, L'Oreal's Visible Lift Blur Foundation has a very natural finish, with just a hint of dewiness to it.
L'Oreal's Visible Lift Blur Foundation is a good choice for those with moderately dry to moderately oily skin types with minor textural issues. This foundation has a strange consistency that takes some getting used to, but one you find a good application method you'll love the medium coverage, and healthy skin-like finish. Packaging is both functional and attrative. I wish there was a more neutral pale option available, but I can still make Light Ivory work for me. The Visible Lift Blur Foundation actually does skew the appearance of small pores, fine lines, and raised blemishes - which is pretty impressive. This foundation's price point may seem high, but considering the amount of product you get, fifteen bucks don't seem so bad. I won't repurchase this foundation, but I do recommend it if you want a medium coverage foundation that'll fuzz out some flaws.

Active Ingredients: Octinoxate 7.492885% Inactive Ingredients: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, Peg-9, Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Peg-10 Dimethicone, Hydrolyzed Wheat Protein/pvp, Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, Peg-9, Aluminum Hydroxide, Citric Acid, Sodium Pca, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate May Contain: Titanium Dioxide, Mica, Iron Oxides

This product was gifted to me.