Almay Honeydew Shadow Softies Review

Almay calls their new Shadow Softies "light as hair whipped powder shadows" that "glide on for a sheer wash of crease free color with a cushiony soft feel." These unique shadows are available in twelve shades - this review is for Honeydew. Each of Almay's Shadow Softies contain .7 oz (2 grams) and sell for around five bucks a piece (I got mine for half price during a recent Ulta haul.) These eyeshadows are hypoallergenic and ophthalmologist tested. Almay does not test on animals. This eyeshadow was made in Canada.

Packaging for Almay's Shadow Softies is kinda cute. They come in a little navy blue, Q shaped compact. The center of the flip top cap is clear, except for the white Almay logo. Opening up the little compact reveals a round pan of my eyeshadow - mine is a little loose, but nothing major. The shade name and number, miscellaneous information, and a full ingredient list can be found on a peel up label on the back of the compact.
Almay's Shadow Softies are unique if anything. I'm struggling to figure out how to describe the texture of this product. Its neither a cream, mousse, nor powder - its somewhere between those three consistencies. Almay's Shadow Softie isn't soft at all - in fact mine is quite hard and dense. Trying to pick up any product with a brush is futile. Fingers really are the best tool for applying Shadow Softies. Honeydew doesn't blend well, its quite stiff on the eyelid. Wear time is pretty poor. Even when worn over primer, Almay's Shadow Softies crease very quickly, under 90 minutes. By three hours, Honeydew is completely gone.
[4 layers, no primer]
Honeydew is pretty in the pan - a bright spring green with plentiful fine gold shimmer. Unfortunately, it doesn't translate that way on the skin. I know Almay said that their Shadow Softies will be sheer, but Honeydew's base color barely shows up at all. Only the gold shimmer transfers on to the eyelid. Two to four layers will provide a faint yellow green hint of color with a soft, shimmery finish. The pale, glistening pastel green is pretty - but its a little pathetic that it takes multiple layers to build it up to such a thin layer of color. 
[three layers, over primer]
Almay's Shadow Softie in Honeydew is extremely disappointing. The texture is very interesting, though its quite a stretch to describe it as a soft. Color payoff is very poor, which sucks since Honeydew is such a pretty shade. Wear time is shameful as well. There are two positives though - I think the packaging is quite cute. Also, the pricing ($5) is fair. That being said, Almay's Shadow Softies aren't worth spending money on. I have yet to see a positive review on these unique eyeshadows. I do not recommend Almay's Shadow Softies. 

Dimethicone, Calcium Aluminum Borosilicate, Silica, Calcium Sodium Borosilicate, Dimethiconol, Aluminum Hydroxide, Sodium Myristoyl Sarcosinate, Methicone, Ethylhexylglycerine, Phenoxyethanol, BHT.

May Contain: 
Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288).

This product was gifted to me.


  1. hmm, yeah I think I'll skip on those! Thanks for the honest review!

    1. You're welcome! Thanks for reading! Glad I could save you some bucks.

  2. At least it's a pretty green ;-;

  3. I've been eyeing that shade. It's so pretty. Too bad it's such a disappointment. Thanks for the review.