Julep Blank Canvas Mattifying Eye Primer Review

 Julep says their Blank Canvas Eye Primer is a "reparative, anti-aging eye primer" that "masks shine while extending the life of your eye look. Light diffusing diamond powder minimizes the appearance of lid discoloration while our Power Cell Complex promotes collagen production to smooth and brighten the skin. Julep's Blank Canvas Eye Primer contains .13 oz (4ml), which is between half and a third of what competitor's primers contain. Despite that, Julep still charges $22 ($17.60 if you're a Maven). Julep does not test on animals. This eye primer was made in the USA. Julep products can be bought through the brand's website, at the four Julep Nail Parlors in Washington state, and in a limited selection in Sephora. Julep also offers a monthly subscription box that costs $19.99.

 Julep's Blank Canvas Eye Primer comes in a black cardboard box. The product name and Julep logo are printed on the box, as well as on the black tube it contain's. The box also offers a product description and full ingredient. Packaging for Juleps' Blank Canvas is nice, but in typical Julep fashion, the tube is misleadingly large. This eye primer comes in a chunky matte black tube. the larger half screws off and pulls out to reveal a flat, elongated, spatula shaped applicator that Julep says will "deliver easy, crease-proof application". All packaging is recyclable.
 Julep claims this Blank Canvas Mattifying Eye Primer will:

  • Extend wear of eyeshadow, eyeliner, and concealer.
  • Prevent creasing and evens color appearance
  • Mattifies oily eyelids.
  • Smooths and brightens area around eyes, diminishing the appearance of fine lines and wrinkles
  • Easily blends into all skin types and skin shades
Blank Canvas is a thick, creamy primer that's extremely beige. This eye primer provides the kind of coverage I'd expect from a concealer. Julep's eyeshadow primer is easy to blend on to the eyelid, where it quickly dries down to a silky, smooth, matte finish. Blank Canvas' silken finish helps eyeshadows apply and blend like a dream. The best part about Blank Canvas is that it really, really boosts color payoff of even the crappiest, least pigmented eyeshadows! I'm not impressed by how Blank Canvas wears though. For me, this primer does not prevent creasing. I've worn a variety of eyeshadows over Blank Canvas in a variety of situations and I've always experienced creasing after six to seven hours. On the other hand, I've never noticed any fading. I also need to mention that this primer has a very chemically scent.
Julep's Blank Canvas Eye Primer is only ok. This primer really increases the color payoff for just about any eyeshadow. This product is practically a concealer - it has a surprising amount of coverage. If you're looking for a product to mask eyelid discoloration you may love Blank Canvas, but for those of us looking to prevent creasing, it isn't much use. My biggest complaint about this product is the horrible value. Twenty two bucks for just 4ml. Excuse me but what? Most high end eye primers contain two to three times the amount of product for less than the cost of this one. Julep really needs to stop charging such high prices for sample sized products. Their eyeshadow palette and lipstick set are guilty of the same price gouging. I do not recommend Julep's Blank Canvas Mattifying Eye Primer. Invest in any other eye primer, it isn't hard to find a better deal for a superior product. 

Great Alternatives: 

Isododecane, Beeswax, Hydrogenated Coco-Glycerides , Silica, Boron Nitride, Quaternium-90 Bentonite, Dimethicone/Vinyl Dimethicone Crosspolymer, Talc, Trimethylsiloxysilicate, Microcrystalline Wax, Cetyl Peg/Ppg-10/1 Diemthicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Propylene Carbonate, Phenoxyethanol, Rosa Canina Fruit Oil, Coffea Arabica (Coffee) Seed Oil, Hibiscus Abelmoschus Extract, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Diamond Powder, Isopropyl Titanium Triisostearate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492/77492/77499)

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  1. YOu didn't quite convey your anger

    1. I ranted to you about it so I wouldn't do it in this post.

  2. You could get similar results with a drugstore concealer. Ugh, that's just ridiculous! So not even worth the price. This makes me upset just reading about it...

    1. I know. Just the amount you get compared to competitors product is enraging. Julep needs to reevaluate how it prices it's products.