Elizabeth Mott It's So Big! Volumizing Mascara Review

 Elizabeth Mott is the new makeup line founded by Alice K, the creator of the Lash Card. The brand's first release is the It's So Big! Volumizing Mascara, which boasts a "unique formula that lengthens and curls your lashes without smudging. Maintains mega volume for the whole day and is easily removed." Elizabeth Mott's It's So Big! mascara contains 10ml (.33 oz) and sells for $19.99. I received a sample of this mascara in an Ipsy bag. This mascara was made in Korea. Elizabeth Mott products are cruelty free and can be bought through the brand's website and a handful of boutiques and salons.

 The It's So Big! Volumizing Mascara comes in a sleek black tube. The product name is written on the front of the tube in bold pink lettering. On the back of the tube you'll find a full ingredient list. Elizabeth Mott calls the It's So Big brush a 'secret weapon' and describes it as "an hourglass shaped brush with a long and short bristle pattern, delivers just the right amount of mascara to each lash (like magic!), watch your lashes grow bigger with each layer!" Eh, honestly I don't think the brush is anything special. The brush is only vaguely hourglass shaped. The It's So Big! brush is average in length and a little on the narrow side. The brush features evenly spaced traditional bristles that catch each lash nicely.
 Elizabeth Mott's It's So Big! Volumizing Mascara is pretty good! The formula is thin and wet, which is pretty much the opposite of my personal preference when it comes to mascara, so I didn't expect to like it. It's So Big! isn't very volumizing at all, but it gives me awesome length! Instead of thickening my lashes, Elizabeth Mott's mascara defines my lashes beautifully, there isn't a clump in sight. I was surprised to see that this mascara is great at holding a curl. The It's So Big! Volumizing Mascara may not be volumizing, but its long wearing. I'm pleased to report that Elizabeth Mott's mascara never smudges and smears and very rarely flakes on me. I wore this mascara for around 13 hours yesterday and it was still in great shape at the end of my day. As promised, this mascara is easy to remove with water and cleanser.
I have no real complaints about Elizabeth Mott's It's So Big! Volumizing Mascara...other than it isn't volumizing. If you can put that aside, this mascara has a solid formula that lengthens, defines, holds a curl , and lasts all day long. Not bad at all, it offers everything except volume. I like the look of the packaging and the brush is decent, though its not anything special. I won't shell out $20 for the full size of this mascara, but if you don't mind a splurge, Elizabeth Mott's It's So Big! mascara is worth trying! 

Water, Acryaltes Copolymer, CI 77499, Beeswax, Caranuba Wax, Stearic Acid, Triethanolsmine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methylparaben, Propylparaben, Phenoxyethanol 

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