Urban Decay 69 Revolution Lipstick Review

 Urban Decay recently relaunched their lipstick line and reviews are almost unanimously positive! Urban Decay says their "Pigment Infusion System™ gives Revolution Lipstick its super creamy texture, insane pigmentation, superior color dispersion and extended wear. Maxi-Lip™ defines and hydrates lips while making them look plumper and fuller. And a nourishing blend of jojoba oil, avocado oil, cocoa butter and shea butter keeps lips super moisturized and cushiony soft." Urban Decay offers 22 shades (two of which are online exclusives) - I'm reviewing the shade 69. No giggles. Each Revolution Lipstick contains 2.8g (.09 oz) and retails for $22. I received a 1g (.03 oz) sample in my August Ipsy Bag. Urban Decay does not test on animals, though their parent company, L'Oreal, does. Revolution Lipsticks are made in America.

 My sample of the Revolution Lipstick came in a cardboard folder offering plenty of product information, swatches of 20 lipstick shades and 16 lip liner shades, as well as a full ingredient list. The miniature lipstick it's self comes in packaging nearly identical to the full sized tube. The tube is made of lightweight, reflective, grey plastic. The UD logo decorates the top of the cap. The shade name can be found on the bottom of the tube on a color matched label. Inside, the twisting mechanism is a vibrant purple. Packaging is both functional and attractive. Surprisingly, the shiny packaging does not hold finger prints.
 Wow. This lipstick. I understood the rave reviews right off the bat. Urban Decay's Revolution Lipstick in 69 smooths on to the lips in the creamiest way. This lipstick is on the thicker side and is incredibly pigmented - one swipe gets you full color. Though the formula is on the thicker side, it isn't heavy or uncomfortable. Because 69 is so pigmented, I need to be quite careful during application - I've taken to applying it with a Royal&Langnickled Angled Brow Brush (those tiny tubes are hard to maneuver aren't they?). For the most part, 69 wears really well, staying super rich and opaque for at least two hours, though this lipsticks managed to hang about 5 hours. This lipstick is prone to transferring and certainly isn't smooch proof. Urban Decay claims that this lipstick will make lips look plumper and fuller, which is true. There is no real plumping action or tingly feel, but the moist, creamy finish gives the illusion of larger lips. I can't pick up any scent or flavor in Urban Decay's Revolution Lipsticks.
[1 swipe, straight from the tube]
 69 is an amazing color. Urban Decay describes it as a "bright red with pink undertone". Very true. This is a bright, cool red with a strong pink tone to it. 69 has barely there, extremely fine shimmer in it. I don't even know if it was worth mentioning the shimmer, its essentially invisible. 69 has a very rich, creamy finish. This red is pretty strong, but the pink undertone makes it fairly wearable for me. For a glossier finish, I like to top 69 with The Body Shop's Born Lippy gloss in Strawberry.
[1 layer applied with a brush]
Urban Decay's Revolution Lipstick in 69 is fantastic. The full sized packaging is sleek with an edgy touch. Take your time applying this lipstick. I'm very pleased with this lipstick's longevity, though transference can be a problem. 69 is a richly pigmented cool red that I would almost call a very deep pink. I really have nothing negative to say about this lipstick. Congratulations Urban Decay on creating a wonderful lipstick formula with a beautiful shade selection (oh how Bang calls to me). While I don't personally have the room in my budget to spend $22 on a single lipstick, and won't purchase any Revolution Lipsticks for that reason, I do think they're worth the money if you're willing to spend it. I wish I had the money to be an Urban Decay fan girl. All around excellent product. 

Hydrogenated Polyisobutene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Polyethylene, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Triisostearin, Phenyl Trimethicone, Hydrated Silica, Squalane, Cera Microcristallina (Microcrystalline Wax/Cire Microcristalline), Pentaerythrityl Tetraisostearate, VP/Eicosene Copolymer, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Shorea Stenoptera Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Butyrospermum Parkii (Shea Butter), Orbignya Oleifera Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Tocopherol, Tetrahexyldecyl Ascorbate, Acrylates Copolymer, Polyethylene Terephthalate, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Tin Oxide, Barium Sulfate. 
May Contain: 
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 15850 (Red 7 Lake), CI 15850 (Red 6 Lake), CI 45410 (Red 28 Lake)].

Not smooch proof, yet somehow not enough to disrupt a Pens/Flyers game on NHL14.

This post contains an affiliated link.


  1. WOW. This colour is amazing!


  2. Beautiful red! and it looks nice on you. It also looks like a good formula from the pictures. I like the last pic lol I do that to my hubby all the time.