ELF Golden Glow Custom Eyeshadow Review

 ELF's Custom Eyeshadows are pan form shadows meant to be popped into ELF's Custom Compact. The formula of these shadows is described as "luxuriously smooth and highly pigmented, silky formula provides eyes with an awakened brightness for long lasting wear. Choose your favorite colors that best compliments your style and insert them into the Custom Compact for a totally personalized palettes." ELF offers eighteen shades of their Custom Eyeshadows, today I'm reviewing Golden Glow. Each ELF Custom Eyeshadow sells for just $1. ELF is a cruelty free, vegan friendly brand. These eyeshadows are made in China. ELF products can be ordered through the brand's website, or in store at Target, Kmart, Walmart, an select drug and dollar stores.

 There's not much to say about ELF Custom Eyeshadow's packaging, considering I've already reviewed the Custom Compact. ELF Custom Eyeshadows come in a standard sized, round metal pans. Each pan has a magnet affixed to the back. The shade name and number can be found on the back of the pan. These pans will magnetize into most palettes. Custom Eyeshadows have an eye design etched into them when they're brand new, but it disappears after just a few uses.
ELF's eyeshadows are hit or miss to say the least. Some are terrible, others are great, but most of them sit somewhere in the grey area between. That's definitely true for ELF's Custom Eyeshadow in Golden Glow, it doesn't blow my mind, but it doesn't disappoint either. The texture of this shadow is quite hard in the pan, but at the same time, its delicate and prone to cracking. The hard texture of this shadow prevents any fallout and powder kick up. Color payoff is decent, but Golden Glow  benefits from being worn over a primer, it really takes the color up a notch. Golden Glow wears well, when worn over primer I can get seven to eight hours of wear with no creasing and minimal fading. The only problem I have with Golden Glow is that it's somewhat resistant to blending.
 ELF's Golden Glow is pretty true to pan. On it's own, Golden Glow is a plain golden brown, with a slight bright gold sheen. Worn over a primer, Golden Glow gains more depth and complexity. It maintains it's golden brown base, but the slight sheen transforms into a brighten yellow gold shimmer. Funny how a little bit of any eye primer can take a shade like Golden Glow from bland to intense and dimensional. I like gold shadows in general, but I've recently developed a particular fondness for ELF's Golden Glow. This shadow looks awesome on it's own or with any other warm tones.
I like ELF's Golden Glow Custom Eyeshadow. Though the texture in the pan is a little off-putting, it prevents problems commonly associated with cheap eyeshadows like excess powder kick up and fallout. Pigmentation is decent, as is the wear time. I highly recommend a primer when using ELF's Golden Glow, mainly to boost it's color payoff. If you love warm golds, add Golden Glow to your collection. For just a buck this is a pretty good eyeshadow, I just wish it wasn't so fragile. 

Paraffinum Liquidum (Mineral Oil), Polyisobutene, Silica, Synthetic Beeswax, Fragrance, Methylparaben, Propylparaben 

May Contain: 
Iron Oxides (CI 77491, CI 77492, CI 77499), Red No.27 Lake (CI 45410), Red No.7 Lake (CI 15850), Yellow No.5 Lake (CI 19140), Blue No.1 Lake (CI 42090), Titanium Dioxide (CI 77891)


  1. Wow, it's so beautiful! It's amazing how much of a difference the eyeshadow primer made!

  2. Wow looks lovely!

    Emma x

  3. Wow. What a difference with the primer.

  4. Very nice color!
    I nominated you for the Versatile Blogger Award!:)


  5. very nice and look at the difference with the primer.

  6. Oh I love the look of this shade! You can't go wrong with a nice Gold :)

    I found your blog on the Brightside Blog Hop! :)