Pop Beauty Smokey Lash Kapow Mascara Review

 Pop Beauty is a UK beauty brand that made it's way to the States a couple years ago. I received a sample of their new Smokey Lash Kapow mascara in my March Ipsy Bag.  Pop Beauty says their Smokey Lash Kapow "fattens each lash to give a maximum volumizing end result. It delivers an ultra black, extra glossy finish that is tear (from crying, of course!), swim (go on, just jump in!), rub (well, you never know), and sweat proof (dancing is such good exercise!)." This mascara is fragrance and fiber free, ophthalmologist tested, and safe for contact lens wearers and sensitive eyes. I was super excited when I saw this mascara in my Ipsy bag, as yinz know I'm a total mascara addict. The full size of Pop Beauty's Smokey Lash Kapow mascara retails for $18.50 (£10.50 in the UK). Pop Beauty is sold at Ulta in the United States. This mascara was made in China. I'm unsure if Pop Beauty tests on animals or not.

 Packaging for Pop Beauty's Smokey Lash Kapow is cute. A black tube with silver flowers and the brand logo printed on it. The product name can be found on the bottom label. I believe the full size tube is different. The brush for this mascara is pretty basic. A classic bristle brush, the bristles are short and even in length, spiraling around the wand. Smokey Lash Kapow's brush tapers into a very slight point. Overall this brush is easy to work with, but nothing innovative.
 I'm just gonna be straight forward and say it -its been a long time since I've used a mascara as bad as Pop Beauty's Smokey Lash Kapow Mascara. This is a truly awful mascara. As promised, it "fattens" the lashes, by clumping them together. While Smokey Lash Kapow does a decent job at lengthening the lashes, the length is canceled out when the heavy, wet formula weighs my lashes down and uncurls them. If that isn't enough of a negative, the wear for Pop Beauty's mascara is atrocious. Just sitting here writing posts it was flaking and smearing on my face and glasses. This mascara can barely stay on for an hour. I don't know how Pop Beauty can bill their Smokey Lash Kapow as waterproof when it only only flakes and smudges for no reason, but also wipes right away with water or a makeup wipe.
[not even two full coats]
[the actual fuck happened here?]
Pop Beauty Smokey Lash Kapow is a pathetic excuse for a mascara. It clumps, can't hold a curl, and it'll turn you into a raccoon (and not a cute one). The brush is so plain, which isn't exactly a bad thing, I just think for $18.50 it could be a little more interesting. I'm sorely disappointed by Pop Beauty's Smokey Lash Kapow mascara and now I'm kinda put off of the brand. I've previous browsed Pop Beauty's display at Ulta with a moderate amount of interest, the brand seems fun, but now I seriously doubt their quality. I'd go as far as to say this is one of the worst product I've received from Ipsy. I'm going to toss this mascara right out. I certainly do not recommend Pop Beauty's Smokey Lash Kapow. 

Hydrogenated Polyisobutene, Dextrin Palmitate/Ethylhexanoate, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Disteardimonium Hectorite, Aluminum Distearate, Peg-8 Dioleate, Sorbitan Isostearate, Propylparaben, Simethicone, Tocopherol, Talc, Mica, Iron Oxides (CI 77499). May contain: [+/- Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510)]

This post contains an affiliated link. 


  1. Wow, that second picture is all you need to see to know how bad this is!

    1. Right! I don't know why I wasted the effort of the review, I could've just posted the before/after!

  2. Yipes... That looks just awful, what a bummer. I mean, I'm a bit of a mascara snob, but seriously, what happened to quality control? I have an e.l.f. mascara that makes my lashes look like that, but it was $1 not $18.50.. Sorry, I get overemotional with bad mascara, lol.
    Great review, very honest!

    1. No its ok, you have every right to get worked up about bad mascaras! They're a sin against cosmetics.

  3. ;-; not a cute raccoon like zeke

  4. Wow, this mascara is horrible!

  5. Wow sounds like the mascara from hell lol

    I found your blog on the Friday blog hop and followed :)

    My link is: http://diaryofatrendaholic.blogspot.ca/

    Great blog by the way I love reading reviews.