Simple Kind to the Eyes Eye Makeup Remover

 Simple is a popular UK brand that made it's way to America about a year ago. I haven't tried any of their products previous to this one. If you recall from previous makeup remover reviews, I have yet to find a makeup remover that I really like, so when I finished up my Almay Moisturizing Makeup Remover I decided to give Simple's a try. The claims sound pretty good, take a look for yourself; "Effectively removes even waterproof mascara plus its a blend of our purest possible skin loving ingredients with an added vitamin!" This makeup remover contains Pro Vitamin B5 and does not contain oil, dyes, harsh irritants, or artificial perfumes". According to Simple this product is non greasy, dermatologist and ophthalmologist tested, hypoallergenic, non comedogenic, and safe for sensitive eyes and contact lense wearers. I got my 4.2fl oz (125ml) bottle at Ulta for $5.60, it was 20% off with a coupon. This product normally retails for about $7. Simple does not test on animals, in fact they have a notation on the back of their bottles stating that their products do not contain any animal derived ingredients. This product was made in America.
 Simple's packaging in general is pretty nice looking. Their makeup remover comes in a clear, slightly frosted bottle with a green flip top cap. This product's dispenser is pretty poor, product just pours out with no way to control the amount that comes out. I've wasted a fair bit of this product because of this. The front of the bottle features the name of the product and few claims. Several more claims can be found on the back of the bottle along with a full ingredient list and some company info. This bottle is recyclable.
 Simple's Eye Makeup Remover is very thin, barely more viscose than water. Its completely clear and has no noticeable scent to it. I use this product just like I would any other liquid makeup remover, I pour a bit on to a cotton ball or cotton round and place over my dampened eye area for a few seconds, than wipe away any makeup that hasn't dissolved. Simple's Eye Makeup Remover is actually pretty effective, despite being oil free. I wouldn't call it 100% effective, I still have a little bit of left over mascara and eyeliner, but it gets the majority of my makeup off. Sounds good yeah? Well you know that claim about being "kind to the eyes"? Its not. No, like, I have never, ever used any product that burned or stung my eyes so badly as this product does. It's horrible! It is so bad that I don't want to put makeup on in the morning because I dread taking it off with this stuff later. I'm not sure what is in this product that burns my eyes so badly, maybe the citric acid? I don't know, that seems out of place in an eye makeup remover. Anyway, the bottom line is that I would rather pour straight up lemon juice into my eyes because that is comparatively less painful. For the record, I do not have sensitive eyes. As tempted as I am to toss out Simple's Not so Kind to the Eyes Eye Makeup Remover, I won't. It's a pretty good makeup remover, other than being painful to use. I plan to use it to remove swatches and on a q-tip to correct mistakes. I just won't be using it near my eyeball anymore.
I'm disappointed and annoyed by how terribly painful Simple's Eye Makeup Remover is for me. It works very well otherwise, probably the most effective eye makeup remover I've used. I think packaging could be improved upon, but maybe I just need to refine my pouring techniques. This makeup remover isn't necessarily awful, it just isn't for me. I still wouldn't recommend it because I don't want anyone else to experience horrible eye burning like that. Has anyone else experienced a similar reaction to this eye makeup remover? 

Water (Aqua, Eau), Poloxamer 184, Butylene Glycol, PEG-20 Glyceryl Laurate, Ceteth-20, Laureth-23, Panthenol, Disodium Phosphate, Sodium Phosphate, Calcium Disodium EDTA, Citric Acid, Iodopropynyl Butylcarbamate, DMDM Hydantoin 


  1. ;-; *takes good care of your eyes*

  2. I had the same problem! Ugh, my eyes hurt so badly after using this... However, I didn't even find that it took off most of my makeup. :(

  3. It didn't hurt my eyes, but it definitely wasn't effective