Physicians Formula Organic Wear Mascara Review

 Physicians Formula Organic Wear Mascara is a "100% Natural Origin" mascara that promises to lengthen, volumize and define lashes. Apparently this is the first ever certified organic mascara. The formula contains "EcoBlend to protect and perfect". What is EcoBlend? Supposedly a mix of "OrganiSoy to moisturize and help nourish lashes, and Eco Olive, a natural antioxidant to shield lashes from harsh environmental aggressors." Wow, so many buzzwords. Who are you trying to impress, Physicians Formula? I bought a duo pack of this mascara at Ulta for $9.99, which I believe is the normal retail price for just a single tube. I gave away the other tube as part of a gift. This mascara contains .26 oz (7.5 g) of product. This product was made in America. Physicians Formula does not test their products on animals. As with most of their products, Organic Wear is ophthalmologist tested, hypoallergenic, and fragrance free, as well as safe for those with sensitive eyes and contact lens wearers.

 Organic Wear comes in a leaf printed recyclable cardboard box. There's tons of information on the box, barely a square inch isn't covered in claims. There's even a chart on the back explaining the difference between Physicians Formula's organic ingredients and the synthetic ingredients that make up more traditional mascaras. An ingredient list can be found on the bottom of the box. I love the look of this mascara's tube. The tube is beige with leaves all over it. The name of the product and Physicians Formula logo adorn the front of the tube in green lettering. The cap of this mascara is really cool. It's A LEAF. A SHINY GREEN LEAF. So cool, yet so impractical. It's difficult to get a good, solid grip on the leaf shaped handle. You know, its ok though, I got used to it and I give Physicians Formula credit for getting creative with their packaging.
 The "EcoBrush is 100% recyclable. Physicians Formula says that this "innovative green brush is good for the earth and defines each lash with ultra soft, plastic bristles. The brush, about an inch long, is kinda an elongated football shape. I find it similar to Maybelline Volume Express One by One's brush, but with shorter bristles. The plastic bristles are evenly spaced and fairly short, tapering towards the ends of the brush, longest in the middle. A lot of product gets stuck on the tip and bottom of the brush. Do not like. However I go do like how this brush applies mascara, it sweeps through the lashes with ease.
 The Organic Wear formula is "100% free if harsh chemicals, synthetic preservatives, parabens, smudging, clumping, flaking, fibers, and dyes". Slow down there, Physicians Formula, we both need to take a deep breath after that. This mascara has a strange consistency. It goes on like a normal mascara, but it wears with a strange, sticky, tacky feel to it. Not cool. Cat and bunny fur stick to my lashes when I wear this mascara, irritating my eyes. That being said ,the tacky but not too wet formula holds a curl pretty well. Organic Wear mascara offers a nice amount of length and a fair amount of thickness, but I wish it gave me more lift. I feel like it kinda makes my lashes go straight out, then up, instead of that beautiful, delicately curled look. You know what I mean? While I agree that this mascara is smudge and flake free, I wouldn't call it clump free, though clumping isn't a major issue for Organic Wear. It wears well aside from the strange stickiness. This mascara doesn't give me itchy eyelashes, but it sets me up for itchy eyes in general if I'm going to be hanging out with my fuzzy friends. This mascara removes easily, but just because its natural doesn't mean it won't burn if you get it in your eyes in the removal process. Ow.
I didn't like it at first, but I've been warming up to Physicians Formula's Organic Wear mascara. The texture is a little weird, but I like the results, otherwise. It gives very nice length while still looking relatively natural. It can feel a little heavy on the lashes, but it doesn't actually weight them down. Packaging is pretty cool, but not the easiest to work with. This is a decent mascara, but I wouldn't repurchase it, yinz know how I like to try new things. I also prefer a more dramatic lash look. Plus, $10 per tube? That's kinda steep. This mascara might be a good option for you if you're into the all natural, organic thing. Personally I feel like some things aren't meant to be organic, and mascara is one of them. 

Here's a copy of that little Chart. On the left is traditional mascara facts, on the right, Organic Wear

Synthetic Solvents can cause brittle lashes vs No synthetic solvents to coat lashes without breaking and drying + orange water extracted from orange fruits to hydrate and moisturize, along with aloe and cucumber extracts that are calming, soothing, and moisturizing

Synthetic Polymers can cause lash clumping and build up on brush vs  Natural Organic Biopolymers derived from nature to provide clump free lashes

Synthetic Preservatives used to preserve and expand mascara shelf life vs Natural Organic Preservatives that reduce the risk of irritation. 

Synthetic fibers used to volumize and can cause eye irritation vs Natural Origin Rice Protein and Tapioca Starch to naturally boost volume and organic beeswax to provide a buildable formula. 

Synthetic Color Pigments vs Natural Organic Color Pigments

Petrolatum by products can cause irritation vs Free of Petroleum products, parabens, GMOs, and synthetic fragrance 
Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin, Iron Oxide, Microcrystalline Cellulose, Glyceryl Stearate, Water, Beeswax*, Jojoba Esters, Tapioca Starch*, Copernicia Cerifera (Carnauba) Wax*, Stearic Acid, Glyceryl Caprylate, Aloe Barbadensis Leaf Juice*, Cellulose Gum, Cucumis Sativus (Cucumber) Fruit Extract*, Glycine Soya (Soybean) Oil*, Hydrolyzed Oryza Sativa (Rice) Protein, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Aluminum Silicate, Olea Europaea (Olive) Leaf Extract*. May Contain: Titanium Dioxide *Produced from Organic Farming.

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